REC Arizona 00:00:00:01

Marketing agency / Strategy / Production

It all starts with the first frame.

First Frame is a marketing agency for Arizona restaurants and small businesses. We build the strategy, make the content and run the campaigns, and we measure success in full tables and closed sales, not views.Marketing for Arizona restaurants and small businesses: strategy, content and campaigns, measured in full tables and closed sales.

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+93%weekly sales for a local Arizona restaurant after one menu shoot and a month of social content: $15K to $29K a week.See the case

Services

Marketing first. Then we roll camera.

Most small businesses don't need more content. They need the right message in front of the right people, and a clear way to know it's working.

Brand strategy

Positioning, offer and audience: what to say, who to say it to, and why they should pick you over the place down the street.

Brand audit · Positioning · Messaging

Social media marketing

A monthly content calendar of reels, TikToks and stories, planned to bring customers through the door, not just collect likes.

Content calendar · Reels & TikTok · Community

Paid ads & campaigns

Meta, TikTok and Google campaigns with tracking set up from day one, so every dollar is tied to a lead, a reservation or a sale.

Meta & TikTok ads · Google · Tracking

Video production

Commercials and brand films with a full crew, cinema cameras and professional color. The creative that makes the marketing work.

TV & web spots · Brand films · Drone

Results

Measured in full tables, not views.

Views and likes go in the report too. They're just not the point. These are the numbers we're hired to move.

+93%

Weekly sales · local restaurant · Arizona

From $15K to $29K a week after the menu shoot and a month of social content.

Measured on the restaurant's own sales, not on views or likes.

See the case

Restaurants

Full tables

Reservations, covers and repeat visits on the nights that used to be slow.

Services & retail

Leads & booked calls

Form fills, calls and DMs that turn into appointments on your calendar.

Efficiency

Cost per customer

What each new customer costs across ads and content, so the budget goes where it pays.

Bottom line

Closed sales

Revenue traced back to the campaign, post or video that brought it in.

Monthly reportOne page, every month: what we posted, what we spent, and what it brought in.

Selected work

Frames we're proud of.

Open a project to see the full case: the work, the identity and the results.

All work

Case study

Varón Co. Barber Shops.

Monthly reels, an Instagram identity, seasonal posts and a Thanksgiving promo for a barbershop in Arizona. Shot on location, cut for vertical screens, built around the barbers.

Client: Varón Co. Barber Shops
Industry: Barbershop · Arizona
Services: Social media · Video production · Identity
Deliverables: Reels, icon system, highlight covers, seasonal posts, promo envelopes

Video

Tap a video to play it with sound

1.1Animated logoBrand sting · 5 s

1.2Meet the crew: SierraBarber profile · 21 s

1.3Shop tourLocation · 23 s

1.4Book your cutStory ad · 15 s

Identity

2.1LogoStay Sharp

Varón Co. icon set: razor V, scissors, beard, chair, pole and more — 2.2Icon system22 icons

Cuts highlight cover — 2.3Instagram highlight coversCuts · Beards · Booking · Products · Merch · Events

Beards highlight cover — 2.3Instagram highlight coversCuts · Beards · Booking · Products · Merch · Events

Holiday hours post — 2.4Holiday hoursSeasonal post

Happy Thanksgiving post — 2.5Happy ThanksgivingSeasonal post

Merry Christmas post — 2.6Merry ChristmasSeasonal post

Happy New Year post — 2.7Happy New YearSeasonal post

Print

Thanksgiving Surprise promo

Five black thank-you envelopes fanned out, each with a white round Varón Co. Thanks seal — 3.1Thank-you envelopesEvery haircut hides a reward

Four black envelopes stepped one over the other — 3.2Sealed and stackedStudio shot

The promo

Every haircut from November 23 to 26 came with a sealed black envelope. Inside: $5 or $10 off the next cut, a free product, or the grand prize, a free haircut. Rewards redeemed through December.

Stacks of sealed black envelopes on a studio table — 3.3Ready for the front deskStudio shot

Next projectInterior design

All work

Case study

First Frame.

Our own brand, built the way we build yours: a logo system with three palettes, a launch film with its own sound design, and a launch series for Instagram.

Client: First Frame (our studio)
Industry: Marketing agency · Arizona
Services: Brand identity · Motion design · Video production
Deliverables: Logo system, launch film, Instagram stories, carousels

Video

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1.1Launch filmFilm splice · 12 s

1.2Intro storyInstagram story · 7 s

1.3The ShotInstagram story · 7 s

1.4Let’s rollInstagram story · 8 s

Identity

2.1LogoDark Cinema · primary

2.2Three palettesDark Cinema · Neon Drive · 35mm Print

2.3SilhouetteBrand pattern · Instagram

2.4MosaicBrand pattern · Instagram

2.5Macro 30°Brand pattern · Instagram

How we work cover — 2.6How we workCarousel cover · 3D set

How we work: shoot — 2.7How we workCarousel · the shoot

Manifesto cover — 2.8ManifestoCarousel cover · 3D set

6 shots to film this week cover — 2.96 shots this weekCarousel cover · 3D set

Next projectFood photography

All work

Case study

Professional food photography.

Menu and social photography for a local restaurant in Arizona: warm light, real tables and dishes that look as good as they taste. Weekly sales went from $15K to $29K.

Client: Local restaurant · Arizona
Industry: Restaurant · Brunch
Services: Food photography · Social content
Result: +93% weekly sales ($15K → $29K)

Photography

Tap the reel to play it with sound

1.1Food reelPhoto reel · 17 s

Results

Brunch table with French toast and a mimosa — 2.1Table spreadMenu launch

2.2Coconut shrimp aguachileMenu photography

Results: weekly sales up 93 percent, from $15,000 to $29,000 a week — 2.3Weekly salesBefore and after · +93%

2.4Enmoladas with mimosaMenu photography

French toast detail — 2.5French toastDetail for social

Next projectVarón Co.

All work

Case study

Interior design & wallcoverings.

Styled spaces and wallcovering installs, photographed and filmed so the texture, the light and the finish read on a phone screen.

Client: Interior projects · Arizona
Industry: Interior design
Services: Interior photography · Video
Deliverables: Styled photos, install video

Video & photography

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1.1Wallpaper installProcess video · 11 s

1.2Kitchen shelvingBotanical wallcovering

Details

Kitchen with floating oak shelves over a botanical wallcovering — 2.1KitchenStyled shelving

Lamp and slatted panel in a living room — 2.2Living roomLamp and slatted panel

Green toile wall with vases on a console — 2.3Entry consoleGreen toile

Linen lamp against a blossom-print wallcovering — 2.4BedroomLighting detail

Smoothing a retro-print wallpaper panel — 2.5InstallSmoothing the panel

Finished retro-print accent wall — 2.6The revealRetro-print accent wall

Next projectFirst Frame

How we work

From first call to closed sale.

Four stages, one team. You always know what we're doing, what it costs, and what it's bringing in.

Step 01

Discover

We audit your brand, your numbers and your competition to see what's working and what isn't.

Step 02

Plan

Strategy, campaign, content calendar and budget, signed off before anything gets shot.

Step 03

Produce

Crew, cameras, lighting and sound on location in Arizona, cut for every platform.

Step 04

Launch & measure

We publish, run the ads and report each month on the leads and sales they bring.

Contact

Let's find your first frame.

Tell us what you sell and who you want to sell more of it to. We reply within one business day.

Instagram: @firstframe.digital
Based in: Arizona
Email: werefirstframe@gmail.com
Phone: (623) 206-7327 · WhatsApp